Thursday, July 12, 2007

The Missing Piece Of The Puzzle

Sweat, then sip
Martini Workout mixes exercising with socializing at the InterContinental Hotel
By Linda Laban, Globe Correspondent July 12, 2007


The Martini Workout sounds like the perfect exercise class for those who'd rather perch on a barstool than lie prone and sweating on a yoga mat. Lift and sip, and lift and sip, right?

The creator of the Martini Workout, Jessica Athas, is actually a big believer in working out. But the Leather District denizen isn't above enjoying a little reward after all that labor. So Athas' s hour-long class, held at the InterContinental Hotel's fitness center, is followed by a cocktail -- a martini, to be exact.

Although The Mrs. only reads my blog when I force her to, this is one she may want to make note of. For the past 4+ months, The Mrs. has been working diligently to get her company - The Get Fit Solution - off the ground. The company's name implies exactly what it's all about; a solution to get fit. Since there is no shortage of fat people in this country, you would think that The Mrs. would just have to pass a couple business cards out, shake a couple hands and the money would come rolling in. Unfortunately, feeling and being healthy just isn't enough anymore.

People need an added reward to get motivated. Nowadays, what motivates people more than booze? I could walk up to almost anyone in the Greater Boston area, offer them a Grey Goose martini in return for 25 push-ups and you'll see them turn into Richard Simmons. After a tough workout, you need to replenish fluids, right? Why not quench that thirst with some Jack Daniels? "But Batesy, doesn't alcohol dehydrate the body?" Screw you, Einstein! To quote the great Mama Fratelli from "The Goonies", "It's wet ain't it?"

Since every great idea is stolen, I propose that The Get Fit Solution offer some type of libation reward to entice potential customers. You could make a reward scale, so that the more work you put in, then the better drink you get. Not giving 100% - here's your White Wine Spritzer. Worked up a nice sweat - salt or no salt with your margarita? Worked out so hard that you're sore for a week - enjoy this chocolate martini while you recover.

All I'm saying is that we joke about 12 ounce curls...why not make part of the program? If anything, there are more booze-bags out there than fat people. Plus, think of how good you'll look with beer goggles on.

1 comment:

A Boston Bride said...

Uh oh, you're in trouble. Don't let the Get Fit Gang see you disgrace their name!